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SennSays – Get Noticed on LinkedIn
LinkedIn has become the primary BD platform for most industries around the world. By understanding the recent algorithm changes, smaller...
Aug 10, 20232 min read


Clinical Trial Marketing: Connecting with Sponsors and CROs
Christine: Well, hello, everybody! Today, we are going to talk about how clinical research sites can talk to their Clients, Sponsors and...
Nov 17, 20223 min read


Clinical Trial Marketing: How to Speak to Your Patients
Christine: Well, hi Heather! It's so exciting to have you here to talk about how we speak to patients in clinical research. So, I'd love...
Oct 27, 20226 min read


Clinical Trial Marketing: Diversity
Diversity—it's not a check-the-box solution for your marketing efforts. Marketing isn't done in a diversified way, and you go, “Oh yes, I...
Oct 6, 20224 min read


SEO: What is it and why does it matter?
This week, Christine Senn speaks with SEO expert Kayra Velez about the importance of search engine optimization.
Sep 15, 20226 min read


Keeping Your Site in Sight: Website Best Practices
This week, Christine Senn talks about the importance of having a website for your site.
Aug 25, 20224 min read


Personal & Professional Branding
Today we're going to talk about branding, both for the company and for yourself. I'm going to start with the company. Companies gain...
Aug 4, 20224 min read


Why Marketing?
Today we embark on a new series, which is going to be about marketing in clinical trial research. It is something that some companies do...
Jul 21, 20223 min read


Character Strengths: Wisdom & Knowledge
This is the fourth video in my series called Character Strengths. Today, we explore the virtues of wisdom and knowledge.
Jun 1, 20224 min read
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